Private Marketplaces (PMP/Deal IDs) are complex and often confusing. Here’s a quick guide we have prepared to help you get the most out of this valued programmatic channel.
With proper use, you will be in more control of your pricing and know who is buying on your inventory so you can manage programmatic yield more effectively.
- Pros and Cons of different auction types
- Pros and Cons of open or private deals
- How to think about first look in PMPs