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By the end of the 2019 Google will run a unique first-price auction at the GAM level.  

All ad-tech players are wondering what the consequences of this move will be. So we decided to publish a white paper that will explore this Google move: market effects and some best practices for Publishers.

 

Adomik_whitepaper_google_move_to_first_price_auction

We’ll give you advice on:

  1. Market effects, focusing on Buyers
  2. Market effects, focusing on Publishers
  3. Best practices for Publishers

get your copy now!