Adomik embarks on an analysis of the impact of the GDPR in two major European markets - France and the Netherlands.
We’ll take a look at some major buyers and their spend activity on the major advertising platforms in order to quantify the impact we’ve witnessed and try to make sense of it all. In conclusion, we’ll give our readers some advice on
1) what to do next,
2) how to make a strategic plan to be GDPR compliant and
3) how to be prepared for any upcoming changes in the market.