The concept of Deal ID/PMP has a lot of promise -- Publishers know their buyers and control pricing while buyers gain predicatibility and privelege. Both parties build better relationships. The channel can be immensely valuable if executed properly. We have collected some painpoints and fixes to help you make Deals a key part of your programmatic yield management strategy.
Here's what you'll learn:
- Whats wrong with PMP today
- Keys to getting PMP right
- Post-launch activities to make sure your PMP works