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Private Marketplaces (PMP/Deal IDs) are complex and often confusing. Here’s a quick guide we have prepared to help you get the most out of this valued programmatic channel.

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You'll learn:

  • Pros and Cons of different auction types
  • Pros and Cons of open or private deals
  • How to think about first look in PMPs

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You will be in more control of your pricing and know who is buying on your inventory so you can manage programmatic yield more effectively.