The content in this document will help publishers manage the critical aspects of the migration to first price auctions. Following these best practices will insure demand remains strong during the migration and that the publisher's integrity as a supplier is not questioned.
With our best practices white paper on the move to first price auctions, you'll learn:
- How to make the most of the transition
- How to manage yur demand partners in the transition
- How to monitor your transition with analytics
- Yield management best practices